If you are running a woocommerce store and not using any of the newsletter to enrol your customers in your mailing list, than may be you are loosing a great fortune. Enrolling your customers in your mailing list has a great value as you can follow them up with latest offers and featured products at a latter date and bring them back to your webstore. Newsletter subscription has paramount importance in increasing your repeat sales and make one time buyer or repeat buyer. It also has a great importance if you are want to be a self reliant and not depend too much on google to bring you customers.